Toyota to Sell First Zero-Emission Hydogen Fuel Cell Vehicle in 2015

Toyota recently announced that the first commercial zero-emission hydrogen fuel cell electric vehicle (FCV) will go on sale in the Japan domestic market before April 2015, and then summer 2015 in Europe and the state of California. The sedan will be priced in the Japan domestic market at approximately 7 million yen, or at more than $68,000 based on current exchange rates. Pricing in other markets has not yet been set.

“This is a zero-emission electric-drive, mid-size four-door sedan” said Bob Carter, senior vice president of automotive operations for Toyota Motor Sales, U.S.A. “It produces sufficient electrical power to spin the electric motor for about 300 miles on a single fill-up which takes three to five minutes.  This is going to be a very special vehicle. And we believe we can bring it in at a very reasonable price for a lot of people.”

Today’s announcement builds on Toyota’s existing efforts to provide customers with access to hydrogen refueling stations when the vehicle arrives in California. In May, the company announced a financial relationship with First Element Fuels to support the long-term operation and maintenance of 19 new hydrogen refueling stations across the state.

“The success of fuel cell technology will depend less on the genius of the car, than on the ownership experience,” said Carter. “Stay tuned, because this infrastructure thing is going to happen.”