Today Toyota launches the "Greater Than" campaign for the world's best-selling nameplate, the sleek, all-new 2020 Toyota Corolla. The campaign is a perfect reflection of the Corolla sedan's bold new look and its bumper-to-bumper, wheels-to-roof transformation. With more than 46 million Toyota Corollas sold globally, the all-new Corolla sedan inspires a campaign that invites drivers to embrace the ever-changing world and live the life they want.
"The all-new Toyota Corolla sedan dares to make life a little more adventurous," said Ed Laukes, group vice president, Toyota Division Marketing, Toyota Motor North America. "Given how popular Corolla sedan is, this campaign really turns up the volume and inspires drivers to leave their mark."
The fully integrated campaign follows the Total Toyota (T2) cross-agency model, a cohesive marketing approach with collaboration from Saatchi & Saatchi, Burrell Communications, Conill Advertising and Intertrend with Zenith Media responsible for TV and Outdoor media buying.