Articles by Prasanthi Pittala

Digital marketing has shifted to a more personalized style of reaching audiences. As a result,...

Many consumers have a built-in fear of communicating with automotive sales professionals. Using...

Savvy dealers are quickly changing business models during the lockdown. What worked yesterday is...

Search Engine Optimization (aka SEO) is what steps you take to make your website more visible on...

The average car shopper may still want to visit the dealership and take a test drive. But before...

One reason why videos are a powerful tool for salespeople is because of their ability to engage the...

The automotive industry is shifting gears. Buyers are spending more time researching their next...

Video marketing helps dealerships build trust and customer satisfaction. It is simple, relatively...

The primary purpose of a dealership website is to show off inventory so car shoppers get...

Many dealers are working hard on personalized marketing campaigns. That’s because consumers love...