With tough competition, and a variety of marketing options, staying at the front of the pack isn’t easy for Honda and Toyota dealers. While there are many marketing strategies you may be considering, there is one you’re probably under-utilizing – video.
And why? It’s so easy for anyone with a phone to take a video. Yet we get bogged down by fear, worry and procrastination. Even if your dealership is currently using video, you could be doing more to leverage this powerful medium.
That’s because when used correctly, video marketing provides a big assist at every level of the customer journey. Very few tools are as good at turning leads into customers.
Here is a big way that video can help: use vehicle walkaround videos.
Vehicle walkaround videos of new Honda and Toyota models don’t need to be highly polished to be effective. You can create your own with an iPhone or hire a company like VehiclesTEST.com to do all the work for you.
Simple walkarounds by salespeople using their iPhone can highlight vehicle features that encourage car buyers to visit your Honda or Toyota dealership. The video can be completed in minutes and sent through your CRM.
Or, adding VehiclesTEST videos is extremely simple. Subscribing dealers to VehiclesTEST have a link to the Virtual Test Drives page on their website, like the one on Curry Honda in Georgia. The link is short enough for a text and provides a round trip for the customer back to the dealer’s website: https://www.curryhondaga.com/virtual-test-drives.htm
If you would like to add our third-party Honda and Toyota video road tests to your website, texts and emails, please reach out to Doug Thompson at VehiclesTEST.com (954-629-2242), or visit his calendar to set up a demo with him.