Over-the-top (OTT) advertising is a new way to directly market to consumers digitally over the internet via streaming services. This is the best way to reach anyone, anywhere, on any type of device.
The ads can't be skipped and have an average completion rate of 97%. With enormous rise in video consumption via the internet and OTT, it is important to reach targeted audiences using OTT advertising. If you want to take your digital advertising to a new level, it's time to consider video advertising on OTT.
With 200 million unique visitors a month, Amazon allows you to target a huge percentage of car shoppers using their channels. They’ll show your video ads on their website, partner sites like CBS and TBS, and their OTT services (on the Fire homepage and IMDb streaming channel).
Alongside your current digital strategy, Amazon video ads are a new and effective option to share your video content and reach the right audience with your message. Amazon's OTT is brand safe with licensed-only TV and movie content. According to Amazon Advertising Statistics, 85% of U.S. adults are likely to buy a car in the next six months. With its wealth of customer data and its prediction, it is definitely a wise decision to invest in Amazon advertising.
As a car dealership, you want to get the most of your spending. So, it is important to use your digital content wherever possible. Here are three good reasons to invest in Amazon Advertising.
Better Targeting
As an advertiser, you will have insights into your audience based on product interests and shopping behaviors. Other publishers and platforms use IP targeting, which averages only 60%-75% accuracy and even less so at the zip code level. Partnering with Amazon will increase efficiency in terms of impressions delivered within LMA (local market area) or zip code by an average of 30%.
Ad Conquest
Advertisers gain the ability to direct ads to an audience that has also viewed competitors’ products. This feature is unique to Amazon OTT advertising. Dealers can take advantage of Amazon's data pooling capability. Amazon Garage data has 144 million vehicles and Amazon Vehicles data has more than 700,000 individual vehicle description/details pages on Amazon.
Engage with Difficult-to-Reach Audiences
You do not have to worry about audiences that have ad-blockers enabled. You can reach an audience that does not have an active TV subscription or customers that do not like to watch TV anymore. Due to Amazon’s direct publisher/app relationships, there is efficiency in inventory because these app-level integrations allow approved vendors to serve ads within those apps on non-Amazon devices, such as Apple TV, Smart TV, Xbox and more.
There is a huge market to take advantage of since 74% of U.S. homes have streaming services. If you need help executing these strategies — or, if you’re ready to advertise on Amazon, VehiclesTEST.com can help lead you to the right resources. There are many free resources out there.
For more information on using video at your dealership, on how to use Twitter or to set up a video blog, please reach out to Doug Thompson at VehiclesTEST.com (954-629-2242).