Many consumers have a built-in fear of communicating with car salesmen. In some cases, there are dealers that run negative-type ads that make automotive dealerships (and sales professionals) look like high-pressure evil people. Crazy isn’t it?
When a consumer does finally reach out to your dealership, using video content in your initial communications can be your opportunity to show them that they will have an excellent experience, and counter those negative expectations.
Tim James, the chief operating officer for Flick Fusion, was recently on the Auto Success Podcast to discuss using video in your dealership’s marketing strategy. People buy from people they like, and video is the best way to show your potential customers why they should like you. It can be one of the most effective ways to humanize your dealership and establish trust with shoppers.
Using video is a great way to educate your customers, no matter where they are in the buying cycle.
For more information on using video at your dealership, please reach out to Doug Thompson at VehiclesTEST.com (954-629-2242), or set up a demo with him.