Video marketing can boost online and in-person traffic at your Honda or Toyota dealership. According to a Think with Google survey, 60% of car shoppers visited a dealership after watching a video.
Your website should offer more information as fewer buyers visit auto dealers to shop for a car. Forty percent of web video viewers found an vehicle model they hadn't considered. Because people prefer watching videos to reading, 83% of video marketers believe video creates leads and customers. Use these dealership video marketing methods to boost sales.
In addition to the lot photos you are already taking, consider using 360-degree spin videos on your vehicle listing pages that allow customers to get a closer look at each car. This way, they can see the vehicles from all angles and examine both the interior and exterior without having to come in person. Then, if they like what they see, they may visit your dealership sales team for a test drive or to make their purchase in their car buying journey.
Producing high quality 360-degree content for your Used inventory can be done through VehiclesTEST and its streaming partner Flick Fusion. In addition, if you’d rather keep it simple on your New inventory pages, using VehiclesTEST's new model Virtual Test Drives is a great way to get started right away.
For more information on using video at your dealership, please reach out to Doug Thompson at VehiclesTEST.com (954-629-2242), or visit his calendar to set up a demo with him.