Honda and Toyota customers expect high quality from their new vehicles. So when they are shopping you should match expectations with high-quality videos of their prospective purchases.
While everyone has good smartphone camera in their pockets, it doesn’t mean they should be the one generating videos of new vehicles. Shooting video may be fast, but it’s far too easy to make a poor video product that reflects poorly on your new Honda and Toyota inventory.
Two common Honda and Toyota general manager complaints I hear are:
1) We can’t make videos of high enough quality to actually add value for customers, at a mid to lower point in the funnel
2) We don't have a good way to put the video in front of customers on the VDPs. We need something that compels a shopper that this is a video they should watch, which comes to quality. It must build value to help the customer take some next steps.
That’s why it’s best hire a professional. Do what Longo Toyota has done by using VehiclesTEST to supply a Virtual Test Drive landing page. VehiclesTEST.com creates high-quality third-party videos for your website and emails of all the new Honda and Toyota models. There’s no guesswork or worry that the videos won’t look good.
You’ll also have the confidence of excellent streaming from Flick Fusion, our streaming partner. Fast loading and no effect on your website performance is the hallmark of Flick Fusion.
If you would like to learn more about using video at your dealership, please reach out to Doug Thompson at VehiclesTEST.com (954-629-2242), or visit his calendar to set up a demo with him.
