Selina, a skilled Honda salesperson, recognized the power of video in capturing customers' attention and engaging them on a more personal level. She understood that in today's digital age, people are constantly bombarded with information and their attention spans are dwindling. With this in mind, Selina implemented a creative and effective strategy of using video in her texts to sell new Honda vehicles.
Selina knew that a text alone might easily be overlooked or forgotten in a busy customer's inbox. So, she decided to differentiate herself by sending personalized video messages to potential buyers. When responding to an inquiry or a follow-up, she would record a short video where she introduced herself, mentioned the specific model the customer was interested in, and highlighted its key features. Seeing Selina's face and hearing her voice created an immediate connection and established a sense of trust with her customers.
Moreover, Selina used video to give virtual tours of the vehicles. Instead of relying solely on descriptions or images, she made her customers feel like they were right there in the dealership with her. She pointed out the car's interior features, demonstrated its functionality, and even included a Honda virtual test drive by VehiclesTEST.com. By providing this unique experience, Selina ensured her customers were well-informed and excited about the vehicle they were considering.
Selina also used video as a follow-up tool. After a test drive or a showroom visit, she would send a quick thank-you video, expressing her gratitude for the customer's time and interest. This gesture not only showed her professionalism but also made her customers feel valued and appreciated.
Thanks to Selina's innovative approach, her video-based texting strategy significantly boosted her sales. Customers were more engaged, had a deeper understanding of the vehicles, and felt a stronger connection with Selina. From first impressions to after-sale support, Selina's use of video in her texts set her apart from her competitors and helped her sell new Honda vehicles with ease.
If you would like to learn more about video car reviews and how to use them at your dealership, please reach out to Doug Thompson at VehiclesTEST.com (954-629-2242), or visit his calendar to set up a demo with him.
