A crucial element in your dealership’s video marketing strategy is the call to action. Unfortunately, the call to action is often overlooked when an internet manager, general manager, or marketing director for the dealership is creating video content.
Think about a visitor to your dealership’s website. They click on a link to view a video about a car you may or may not have in stock. Once they’re done watching the video, what do you want to happen? Ideally, they will schedule a sales appointment with your dealership, right?
But often when people are watching videos, they aren’t sure what to do next when the video is over. The best-produced, most information-packed video isn’t worth much to your dealership if you aren’t able to turn views into sales. As car salespeople well know, getting quality leads is the goal of any dealership’s marketing strategy. But even the most eager car shopper won’t always schedule a sales appointment unless you ask them to do so.
Your call to action should tell your viewers exactly what to do. “Schedule an appointment with us today” or a similar phrase is all it takes. Prompt your viewers with a verbal and visual call to action by both speaking the call to action aloud on video and including text that outlines what the viewer should do now that the video is over.
Now here’s our call to action. If you would like to add our third-party Honda and Toyota video road tests to your website, texts and emails, please reach out to Doug Thompson at VehiclesTEST.com (954-629-2242), or visit his calendar to set up a demo with him.
