Because video is the best medium to reach car buyers shopping online, let your exceptional sales staff be the front face of your dealership. Videos easily communicate your dealership's message, show off your staff and provide customers a look inside your operation.
Before selling your car, sell your dealership. When customers realize the people in the video are real, that increases the chances of them doing business with your dealership. This is because your dealership has established a trusting relationship with the customer with the help of a transparent and educational video content.
Almost every website on the internet has an "About Us'' section. And, in almost all these websites, the page is filled with a lot of text. Agreed, it is informative and necessary. But let's be honest, how many times have you read all the text on the page? More often than not, we just glance through the information.
This page is an ideal location to link dealership specific videos. Dealerships often do not have a face that the customer can trust. Videos can help dealerships humanize their brand. Videos show emotion, so customers connect with the people in the video.
The videos can include dealership highlights, staff biographies, their achievements, customer testimonials and more importantly your dealership's mission statement. The more transparent these videos are, the more trusting relationships your dealership will build with customers.
The dealership's online strategy should not be different from the instore strategy. The best way to accomplish this is to provide your shoppers with a Video Experience Landing Page – a place that contains all of your Why Buy videos and is linked to from your website's main navigation menu. At VehiclesTEST we can help you set up this page, and here’s an example of how it looks on Norm Reeves Honda Superstore in West Covina, Calif.
Sharing and showing the amount of industry knowledge your salespeople have on the website is a great way to build trusting relationships with customers. This single page can make a huge difference when customers think about why they should buy from you over your competition.
For more information on using video at your dealership, please reach out to Doug Thompson at VehiclesTEST.com (954-629-2242), or visit his calendar to set up a demo with him.
