Video makes content much more engaging, and is a powerful tool to explain complex topics. Video is useful in nearly any situation, and it is particularly helpful in the car buying process. It helps to take a customer centric approach when presenting a video.
It is important to make videos that are transparent and are easy for the customer to understand and analyze. For the customer, it is easy and fun to watch the video rather than read paragraphs of text.
How many times have you visited YouTube to learn something or fix something? With videos, there is little room for interpretation. Videos can clearly communicate what you want to present. Videos are the ideal method for building trustworthy brand image. Video is the most effective way to communicate the most authentic version of yourself and your dealership.
See how Rick Case Honda has successfully used Virtual Test Drives to help its customers. - https://rickcasehonda.com/new-inventory/index.htm?model=Odyssey
It is important to engage the customer first. You must be able to grab their attention first and then communicate the message clearly and effectively. Engaging videos not only generate interest but also help dealerships build trust with customers. Videos help dealerships humanize their brand. Because videos can show human emotion, customers will not only connect with the content but also with the person/brand presenting the content.
Videos help dealerships build deeper and more fruitful relationships with customers. Hence, building a video strategy that is factual as well as engaging is vital to dealerships success. What action do you want your customers to take? Video marketing’s combination of motion and sound is the best tool to give them the motivation to do it now.
For more information on using video at your dealership, please reach out to Doug Thompson at VehiclesTEST.com (954-629-2242), or visit his calendar to set up a demo with him.
