Video reviews of Honda and Toyota new vehicle models are among the most powerful and influential marketing tools you can have on the web. People are attracted to video content, and customers often see video reviews on dealership websites as the most helpful, authentic, and trustworthy type of recommendations online.
On the Shopper Approved blog, a HubSpot “Digital Consumer Trends Report” found that 53% of people want more video content. As Mimi An, Hubspot’s Market Research and Competitive Intelligence team lead says, "Consumer preference for video is real, whether you’re on board or not."
Just as importantly, the Shopper Approved blog states that video reviews for the seller and video reviews for the product can help answer two critical conversion questions: “Do I trust this seller?” and “Do I trust this product?” When shoppers see recorded proof that other customers have had a good experience, they gain trust in your brand, and their likelihood of making a purchase increases.
Studies have shown that it is 50x easier to achieve a page one ranking on Google with video. Google knows that searchers looking for reviews of products and companies are drawn to video; therefore, high-quality videos that have proven to be helpful and unbiased are often featured near the top of search results.
This makes Honda and Toyota videos one of the most effective SEO tools available. When your customers and users are consistently creating new reviews of their experiences and posting them online, the odds of those videos showing up in the top search results continually increases.
If you would like to learn more about video car reviews and how to use them at your dealership, please reach out to Doug Thompson at VehiclesTEST.com (954-629-2242), or visit his calendar to set up a demo with him.
