Videos add richness to emails and improve customer engagement

Break through to your audience

The car-buying process has moved predominantly online, making email a key feature of any dealership’s sales strategy. Adding video to your dealership’s emails helps you break through to your audience and capture their imagination. Video feels more conversational than text alone. Sometimes words aren’t enough, and that’s when video emails are essential. 

More than 80% of businesses use video in their marketing efforts, and it’s easy to see why. Video is attention-grabbing and immersive. Videos that place shoppers in the driver’s seat of their next car provide the benefits of a test drive right from the comfort of home. When you send video emails, you’re sending the customer an experience. That experience will drive the buyer to your dealership, and they’ll drive home in a new car. 

Dealerships can use videos their staff creates about new models, and this is a great way to showcase both the store personnel and the vehicles. Having the staff do their own videos can develop a sense of community within the store and bring out the personality of your team. However, shooting your own videos is time-consuming, and if you don’t keep up with the new models and vehicle changes, it can get old fast. 

The videos VehiclesTEST creates showcase important highlights about a car in one convenient place, and the videos are always up to date. Customers will learn about the features and benefits of the car without having to search around the manufacturer’s website. And they’ll get this information from a source they can trust: our videos are independently produced and objective, so shoppers won’t feel like they’re getting a sales pitch.  

They’ll be getting information that they want and need, and they’ll associate the positive experience with your dealership. Effective use of video emails will drive traffic to your showroom floor and help you sell more cars.  

• Video is an experience that captures the imagination 
• VehiclesTEST creates independent video reviews that add value to your emails 
• Providing useful information rather than a sales pitch helps build trust with your customers and makes them more likely to buy from you